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"Digital Disruptions in Marketing"
Posted : 09/01/2018
"Digital Disruptions in Marketing"
Being MIM students and alumni, we are fortunate to have an opportunity to regularly learn from an expert in the field.  For example this very special session “Digital Disruptions in Marketing”  a hot and trendy topic conducted by our beloved Prof. Dr. Anitesh Barua a globally respected real guru in Big Data from McCombs School of Business, the University of Texas at Austin, U.S.A. was arranged for MIM alunmi on December 15th evening at the St. Regis Bangkok Hotel
As we all know, Marketing has always been developed but it has grown much faster in this digital era.  During the session, I was amazed to learnthat marketing disruption has an effect on all parties not only media agencies or marketers.  Some barriers and limitations in the past have gone and been driven to the business innovation by three technologiesi.e. IoT (Internet of things), AI (Artificial Intelligence), and Blockchains.  These technologies enhance power and more important roles to consumers in networking, also providing tools for companies to precisely leverage businesses.
This special session also allowed us invaluable opportunity to gain much knowledge in Q&A part.  From different batches of MIM from as early as MIM-8 to recent graduates of MIM-29, we had a large audience coming from various fields such as start-up, branding, media planner, and consulting to share interesting opinions and ideas.  The questions from different experiences were such things that cannot be found from elsewhere.
It was indeed a fabulous session for me and others as well, I believed.  Thanks to MIM from my heart for always providing food for thought for us.
Being MIM students and alumni, we are fortunate to have an opportunity to regularly learn from an expert in the field.  For example this very special session “Digital Disruptions in Marketing”  a hot and trendy topic conducted by our beloved Prof. Dr. Anitesh Barua a globally respected real guru in Big Data from McCombs School of Business, the University of Texas at Austin, U.S.A. was arranged for MIM alunmi on December 15th evening at the St. Regis Bangkok Hotel.
 

As we all know, Marketing has always been developed but it has grown much faster in this digital era.  During the session, I was amazed to learnthat marketing disruption has an effect on all parties not only media agencies or marketers.  Some barriers and limitations in the past have gone and been driven to the business innovation by three technologiesi.e. IoT (Internet of things), AI (Artificial Intelligence), and Blockchains.  These technologies enhance power and more important roles to consumers in networking, also providing tools for companies to precisely leverage businesses.
 

This special session also allowed us invaluable opportunity to gain much knowledge in Q&A part.  From different batches of MIM from as early as MIM-8 to recent graduates of MIM-29, we had a large audience coming from various fields such as start-up, branding, media planner, and consulting to share interesting opinions and ideas.  The questions from different experiences were such things that cannot be found from elsewhere.

It was indeed a fabulous session for me and others as well, I believed.  Thanks to MIM from my heart for always providing food for thought for us.
 
Akadej Tangpaosak (MIM-27)

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  • Seating Arrangements for TBS Exam on January 21, 2018 
    Thammasat Business School International Graduate Program Admission Test (TBS Exam) will be held for all MIM candidates on Sunday, January 21, 2018 during 09:00-10:30 hrs
  • "Digital Disruptions in Marketing"
    As we all know, Marketing has always been developed but it has grown much faster in this digital era.  During the session, I was amazed to learnthat marketing disruption has an effect on all parties not only media agencies or...
  • #MIM-30 Forwarding The Royal Footsteps


    Today, if someone asks me why do I love King Bhumibol, I would simply reply how can I not love someone with the kindest heart and compassion
  • “MIM-29 Pay It Forward” Graduation Charity Campaign
    One of the traditions at the MIM Program is giving back. "MIM-29 Pay It Forward" is a graduation charity campaign by MIM students batch 29; by turning flowers and gifts for the newly graduates to donation money for ...

An Interview with CNN by Krating Poonpol (MIM-14)
One of the most notable and successful MIM alumni who has jostled promising startups in Thailand should be no other man than Krating (Ruangroj) Poonpol.
During January 29 - February 19, 2018 MIM-31 will be studying the course MK 626: Supply Chain Management. This course involves understanding the systematic design, operation, control and improvement of key business processes.  
Therefore, the MIM Program would like to break this news to interested candidates who have already possessed relevant Math score and English score and would like to apply for the MIM Program, that they can submit the MIM application and pay application fee from now until January 31, 2018.