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"Digital Disruptions in Marketing"
Posted : 09/01/2018
"Digital Disruptions in Marketing"
Being MIM students and alumni, we are fortunate to have an opportunity to regularly learn from an expert in the field.  For example this very special session “Digital Disruptions in Marketing”  a hot and trendy topic conducted by our beloved Prof. Dr. Anitesh Barua a globally respected real guru in Big Data from McCombs School of Business, the University of Texas at Austin, U.S.A. was arranged for MIM alunmi on December 15th evening at the St. Regis Bangkok Hotel
As we all know, Marketing has always been developed but it has grown much faster in this digital era.  During the session, I was amazed to learnthat marketing disruption has an effect on all parties not only media agencies or marketers.  Some barriers and limitations in the past have gone and been driven to the business innovation by three technologiesi.e. IoT (Internet of things), AI (Artificial Intelligence), and Blockchains.  These technologies enhance power and more important roles to consumers in networking, also providing tools for companies to precisely leverage businesses.
This special session also allowed us invaluable opportunity to gain much knowledge in Q&A part.  From different batches of MIM from as early as MIM-8 to recent graduates of MIM-29, we had a large audience coming from various fields such as start-up, branding, media planner, and consulting to share interesting opinions and ideas.  The questions from different experiences were such things that cannot be found from elsewhere.
It was indeed a fabulous session for me and others as well, I believed.  Thanks to MIM from my heart for always providing food for thought for us.
Being MIM students and alumni, we are fortunate to have an opportunity to regularly learn from an expert in the field.  For example this very special session “Digital Disruptions in Marketing”  a hot and trendy topic conducted by our beloved Prof. Dr. Anitesh Barua a globally respected real guru in Big Data from McCombs School of Business, the University of Texas at Austin, U.S.A. was arranged for MIM alunmi on December 15th evening at the St. Regis Bangkok Hotel.
 

As we all know, Marketing has always been developed but it has grown much faster in this digital era.  During the session, I was amazed to learnthat marketing disruption has an effect on all parties not only media agencies or marketers.  Some barriers and limitations in the past have gone and been driven to the business innovation by three technologiesi.e. IoT (Internet of things), AI (Artificial Intelligence), and Blockchains.  These technologies enhance power and more important roles to consumers in networking, also providing tools for companies to precisely leverage businesses.
 

This special session also allowed us invaluable opportunity to gain much knowledge in Q&A part.  From different batches of MIM from as early as MIM-8 to recent graduates of MIM-29, we had a large audience coming from various fields such as start-up, branding, media planner, and consulting to share interesting opinions and ideas.  The questions from different experiences were such things that cannot be found from elsewhere.

It was indeed a fabulous session for me and others as well, I believed.  Thanks to MIM from my heart for always providing food for thought for us.
 
Akadej Tangpaosak (MIM-27)

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An Interview with CNN by Krating Poonpol (MIM-14)
One of the most notable and successful MIM alumni who has jostled promising startups in Thailand should be no other man than Krating (Ruangroj) Poonpol.
During February 15-28, 2018 MIM-31 will have the chance to attend the course MK 732: Business Issues in Asia which is a new course offered to MIM students for the first time.
This course will be taught by a renowned world-class professor Dr Kunal Basu who is Associate Professor of Marketing at Said Business School, and a fellow of Green Templeton College at the University of Oxford, U.K.