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MIM-30's France Corporate Visitations 2017
Posted : 04/05/2017
MIM-30's France Corporate Visitations 2017
In the beginning of April 2017, a group of MIM-30 students together with professors and alumni embarked on a mission for overseas corporate visitations to France.  Five world-class companies have opened doors for us, the MIMers, to explore and discover.
 
The night of April 1st had us on a flight bound for Paris Charles de Gaulle airport, then continuing our journey to the South West city of France, Bordeaux.  Upon arrival, we checked in at the Intercontinental Bordeaux Le Grand Hotel a few minute walk from the Garonne River that has been the heart of trade in the South West region of France and Northern Spain for centuries before modern trade succeeded.  We headed out for sightseeing and at the first glimpse the beauty of this country has already captivated us all.
In the following morning, our coach headed for Jas Hennessy & Co., widely known as Hennessy, a manufacturer of fine Cognac.  We arrived at Château de Bagnolet, a historical Hennessy household, for a sit down lunch with Hennessy’s ambassador Mr. Jean Michel Cochet, who greeted us with a warm welcome and stayed with us through the rest of the day.  Next, we wereguided to the Hennessy experience before visiting the warehouse that aged barrels of Eau de Vie, with the oldest specimen dating back to the late 18th Century.  Then, we moved to the headquarter building to a tasting room where the master blendersuse this exact room to taste the quality of the Eau de Vie before and after the aging process.
 
We returned to Paris to visit Havas Media, who plays a major role in advertisement in Europe.  Havas session included many interesting topics exposing the plans and strategies for the media industry to tackle the forever changing advertising landscape.  Lastly, Havas ended the session with a speech from Mr. Jacques Séguéla, the former Chief Communication Officer and now Vice Chairman and Director of Havas SA who is widely perceived as the legendary figure in advertising industry. We could never forget his inspiring words.
 
Later that afternoon, Van Cleef and Arpels the manufacturer of fine jewelry prepared a presentation for us at its headquarter in Place Vendôme.  We were astonished to discover how a piece of Van Cleef and Arpels was made throughout the process, as well as the level of details involved.  Undoubtedly, the result is a piece of fine jewelry with priceless value for the beholder.
 
For our penultimate visit, we travelled out to the Eastern end of Paris where Disneyland Paris headquarter is located.  In themagical meeting room setting, Mr. Yves Wencker and Mr. Eric Cosset guided us through a company presentation and sharedhow they managed their massive number of employees, as Disneyland Paris is known in Europe for having the highest number of employees on a single location.  Additionally, we learned their secret for customer services that in order to make guests happy the company would require joyful staff that are well taken care of by the company.
 
The last company visit was L’Oreal, the global headquarter that runs the multi-million beauty industry.  We were accompanied by Khun Manusrudee Suwannarat, Human Resources Director of L’Oreal Thailand, who was very keen to arrange this visitation and also flew over from Bangkok to join us in this unique session.  Listening to the company's story and how it became the world’s number one manufacturer of beauty products was nothing short of inspiration.
 
On the way back to Thailand, we could not resist thinking through our journey and what we have learnt.  We realized several key success factors that all these companies have in common.  Firstly, the companies cherish their employees and appreciate the output they can create, as people are the sole creators of value that can be felt on these brands. Secondly, they prefer to call themselves a Maison (a house) rather than a company or corporate, their presence aims to create value and heritage by its story rather than steering business for maximum profit.  Lastly, the often-mentioned Savoir faire (know-hows) are deeply treasured and passed on from generation to generation and this represents the uniqueness of each Maison.
Special thanks for this France corporate visitations must go to our MIM visiting professors: Prof Dr Frederic Jallat - Professor of the Marketing Department at ESCP Europe, France; Dr Wiboon Arunthanes - Regional and Business Development Director of Moet Hennessy Pacific, Pte, Ltd; and Khun Manusrudee Suwannarat - Human Resources Director of L'Oreal Thailand.  Without their initiatives and support these company visits may not be materialized.
In the beginning of April 2017, a group of MIM-30 students together with professors and alumni embarked on a mission for overseas corporate visitations to France.  Five world-class companies have opened doors for us, the MIMers, to explore and discover. 
 
The night of April 1st had us on a flight bound for Paris Charles de Gaulle airport, then continuing our journey to the South West city of France, Bordeaux.  Upon arrival, we checked in at the Intercontinental Bordeaux Le Grand Hotel a few minute walk from the Garonne River that has been the heart of trade in the South West region of France and Northern Spain for centuries before modern trade succeeded.  We headed out for sightseeing and at the first glimpse the beauty of this country has already captivated us all.
 
In the following morning, our coach headed for Jas Hennessy & Co., widely known as Hennessy, a manufacturer of fine Cognac.  We arrived at Château de Bagnolet, a historical Hennessy household, for a sit down lunch with Hennessy’s ambassador Mr. Jean Michel Cochet, who greeted us with a warm welcome and stayed with us through the rest of the day.  Next, we wereguided to the Hennessy experience before visiting the warehouse that aged barrels of Eau de Vie, with the oldest specimen dating back to the late 18th Century.  Then, we moved to the headquarter building to a tasting room where the master blendersuse this exact room to taste the quality of the Eau de Vie before and after the aging process. 
 
We returned to Paris to visit Havas Media, who plays a major role in advertisement in Europe.  Havas session included many interesting topics exposing the plans and strategies for the media industry to tackle the forever changing advertising landscape.  Lastly, Havas ended the session with a speech from Mr. Jacques Séguéla, the former Chief Communication Officer and now Vice Chairman and Director of Havas SA who is widely perceived as the legendary figure in advertising industry. We could never forget his inspiring words. 
 
Later that afternoon, Van Cleef and Arpels the manufacturer of fine jewelry prepared a presentation for us at its headquarter in Place Vendôme.  We were astonished to discover how a piece of Van Cleef and Arpels was made throughout the process, as well as the level of details involved.  Undoubtedly, the result is a piece of fine jewelry with priceless value for the beholder. 
 
For our penultimate visit, we travelled out to the Eastern end of Paris where Disneyland Paris headquarter is located.  In themagical meeting room setting, Mr. Yves Wencker and Mr. Eric Cosset guided us through a company presentation and sharedhow they managed their massive number of employees, as Disneyland Paris is known in Europe for having the highest number of employees on a single location.  Additionally, we learned their secret for customer services that in order to make guests happy the company would require joyful staff that are well taken care of by the company. 
 
The last company visit was L’Oreal, the global headquarter that runs the multi-million beauty industry.  We were accompanied by Khun Manusrudee Suwannarat, Human Resources Director of L’Oreal Thailand, who was very keen to arrange this visitation and also flew over from Bangkok to join us in this unique session.  Listening to the company's story and how it became the world’s number one manufacturer of beauty products was nothing short of inspiration. On the way back to Thailand, we could not resist thinking through our journey and what we have learnt.  We realized several key success factors that all these companies have in common.  Firstly, the companies cherish their employees and appreciate the output they can create, as people are the sole creators of value that can be felt on these brands. Secondly, they prefer to call themselves a Maison (a house) rather than a company or corporate, their presence aims to create value and heritage by its story rather than steering business for maximum profit.  Lastly, the often-mentioned Savoir faire (know-hows) are deeply treasured and passed on from generation to generation and this represents the uniqueness of each Maison.
 

Special thanks for this France corporate visitations must go to our MIM visiting professors: Prof. Dr. Frederic Jallat - Professor of Marketing at ESCP Europe, France; Dr Wiboon Arunthanes - Regional and Business Development Director of Moet Hennessy Pacific, Pte, Ltd; and Khun Manusrudee Suwannarat - Human Resources Director of L'Oreal Thailand.  Without their initiatives and support these company visits may not be materialized.
 
Trit Siriporntanakul (MIM-30)

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