Kunal Basu, PhD

Kunal Basu, PhD
Associate Professor, Saïd Business School,
The University of Oxford,

Dr. Kunal Basu is a Reader in Marketing at the Saïd Business School and Templeton College, Oxford University, U.K. He received a PhD from the University of Florida, U.S.A. and has published extensively in areas of branding strategy, brand loyalty, international marketing, consumer behaviour and advertising. Over the past 15 years, he has been involved in senior executive education in 16 countries in four continents. Dr. Basu consults regularly for major international corporations, multilateral agencies and government departments.

Master's Degree Program in Marketing, Faculty of Commerce and Accountancy,
Thammasat University, 2 Prachan Road, Pranakorn, Bangkok 10200, Thailand
Tel.: +66 2222 1331, +66 2223 9983, +66 2613 2240 
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