Kunal Basu, PhD

Dr. Kunal Basu is a Reader in Marketing at the Saïd Business School and Templeton College, Oxford University, U.K. He received a PhD from the University of Florida, U.S.A. and has published extensively in areas of branding strategy, brand loyalty, international marketing, consumer behaviour and advertising. Over the past 15 years, he has been involved in senior executive education in 16 countries in four continents. Dr. Basu consults regularly for major international corporations, multilateral agencies and government departments.