Bodo Schlegelmilch, PhD

Prof. Dr. Bodo B. Schlegelmilch is Professor and Chair of International Marketing & Management at Vienna University of Economics and Business Administration. He is also Academic Director of the Vienna Executive MBA Program, Fellow of the Chartered Institute of Marketing and Adjunct Professor of International Business Studies at the University of Minnesota, Carlson School of Management and at Kingston University, London, U.K. Currently, he serves as the first ever European Editor-in-Chief of the Journal of International Marketing.

Dr. Schlegelmilch has taught in international marketing programs in Austria, U.K., China, Egypt, France, Germany, New Zealand, Russia, Thailand and U.S.A.