K. Douglas Hoffman, PhD

Dr. K. Douglas Hoffman is Professor of Marketing at the Department of Marketing, College of Business, Colorado State University, U.S.A. He earned his Bachelor of Science in Business Administration, majoring in Marketing, from the Ohio State University in 1981; an MBA from the University of Kentucky in 1984; and a Doctoral Degree in Business Administration, majoring in Marketing, also from the University of Kentucky in 1987.

Prof. Hoffman has been formally recognized for Teaching Excellence and is a past Education Coordinator for the Services Marketing Special Interest Group of the American Marketing Association.