Dr. O. C. Ferrell is a Professor of Marketing and Creative Enterprise Scholar at the Anderson Schools of Management, University of New Mexico, U.S.A. He recently served as the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming and previously as Chair of the Colorado State University’s Marketing Department. He has also been on the faculties of University of Memphis, Texas A&M University, and Illinois State University. His academic research focuses on ethical decision-making, stakeholder relationships and social responsibility. Prof. Ferrell was also former president of the Academic Council of the American Marketing Association (AMA).