Dr. Challagalla received his PhD in marketing from The University of Texas at Austin, where he won the Outstanding Dissertation Award. Dr. Challagalla has published several papers in top journals, including the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Applied Psychology. Currently, he is associate professor of Marketing at the College of Management at Georgia Institute of Technology, U.S.A.
He teaches marketing management and sales management for MBA and undergraduate students and has also taught electronic commerce and marketing, and marketing analysis. Dr. Challagalla is active in executive instruction and has taught a variety of marketing topics in Georgia Tech's Executive MBA program, Mid Management program, Information Technology Management program, and e-Business programs.