Durairaj Maheswaran, PhD

Prof. Dr. Durairaj Maheswaran is the Paganelli-Bull Professor of Marketing and International Business at the Stern School of Business, New York University. He received a PhD in marketing from Kellogg Graduate School of Management, Northwestern University. He has published widely in leading publications like the Journal of Marketing Research, Journal of Consumer Research, Journal of Personality and Social Psychology and Journal of Consumer Psychology. He has given seminars and taught in several countries including Australia, China, France, Hong Kong, India, Japan, Laos, The Netherlands, Norway, Singapore, South Korea, Thailand and Vietnam.