Amitava Chattopadhyay, PhD

Dr. Amitava Chattopadhyay is the L’OREAL Chaired Professor in Marketing-Innovation and Creativity at INSEAD in France. Prior to joining INSEAD, he was a faculty member at the University of British Columbia, Canada and McGill University, Canada. His research has focused primarily on branding, communications, creativity, and new product development and has appeared in several leading journals e.g. the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Marketing Science, Management Science and Long Range Planning.