MIM-32 will start the first core course in Trimester One which is MK 601: Marketing Management on May 8, 2018.

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MK 601: MARKETING MANAGEMENT (PART I) (FOR MIM-32)
23/4/2018
MK 601: MARKETING MANAGEMENT (PART I) (FOR MIM-32)
MIM-32 will start the first core course in Trimester One which is MK 601: Marketing Management on May 8, 2018.
This course will introduce the substantive and functional aspects of marketing management.  Specifically, the goals are to introduce students to marketing strategy and to the elements of marketing analysis, customer analysis, competitor analysis and company analysis, and to familiarize students with elements of the marketing mix (product strategy, pricing, advertising and promotion, and distribution).
This course is divided into two parts.  The first part will be taught during May 8-20, 2018 by Professor Dr. Paul G. Patterson who is a Professor of Marketing at the Australian School of Business, University of New South Wales, Australia.  Prior to joining the teaching profession, Paul held management and marketing positions in the banking, telecommunications, marketing research and public sectors, and later with an international management consultancy firm.  He has taught or been a Visiting Professor at the universities of Wollongong, Sydney (Graduate School of Management), Michigan State University in the U.S.A., Thammasat University in Thailand, and Fudan University in China. 
 
His research, teaching and consulting interests revolve around marketing in service industries, more specifically modeling customer satisfaction and service quality, relationship marketing, consumer loyalty & switching barriers in service contexts, complaining behaviour and the internationalisation of service firms.  His more recent research is cross-cultural in nature - in particular examining customer rage spectrum emotions and behaviours in failed service encounters across East-West cultures. 
Paul's research has appeared in the Journal of Retailing, International Journal for Research in Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Satisfaction/Dissatisfaction & Complaining Behaviour, International Journal of Service Industry Management, European Journal of Marketing, Journal of Business-to-Business Marketing, Psychology & Marketing, Asia-Pacific Journal of Management, Journal of Professional Services Marketing, Journal of International Marketing, Journal of Global Marketing and others.  
 
He is on the editorial boards of European Journal of Marketing, Journal of Marketing Education and International Journal of Service Industry Management. His book: Services Marketing: An Asia-Pacific and Australian Perspective 5th ed., (with C. H. Lovelock and J. Wirtz), was published by Prentice Hall in 2010.
Paul earned a Bachelor's in Business majoring in Marketing and Economics from University of Technology Sydney, a Master's Degree in Marketing and Management from UNSW, and a Ph.D in Marketing from University of Wollongong where he was awarded University Medal.
MIM-32 will start the first core course in Trimester One which is MK 601: Marketing Management on May 8, 2018.This course will introduce the substantive and functional aspects of marketing management.  Specifically, the goals are to introduce students to marketing strategy and to the elements of marketing analysis, customer analysis, competitor analysis and company analysis, and to familiarize students with elements of the marketing mix (product strategy, pricing, advertising and promotion, and distribution).

This course is divided into two parts.  The first part will be taught during May 8-20, 2018 by Professor Dr. Paul G. Patterson who is a Professor of Marketing at the Australian School of Business, University of New South Wales, Australia.  Prior to joining the teaching profession, Paul held management and marketing positions in the banking, telecommunications, marketing research and public sectors, and later with an international management consultancy firm.  He has taught or been a Visiting Professor at the universities of Wollongong, Sydney (Graduate School of Management), Michigan State University in the U.S.A., Thammasat University in Thailand, and Fudan University in China.  His research, teaching and consulting interests revolve around marketing in service industries, more specifically modeling customer satisfaction and service quality, relationship marketing, consumer loyalty & switching barriers in service contexts, complaining behaviour and the internationalisation of service firms.  His more recent research is cross-cultural in nature - in particular examining customer rage spectrum emotions and behaviours in failed service encounters across East-West cultures. 

Paul's research has appeared in the Journal of Retailing, International Journal for Research in Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Satisfaction/Dissatisfaction & Complaining Behaviour, International Journal of Service Industry Management, European Journal of Marketing, Journal of Business-to-Business Marketing, Psychology & Marketing, Asia-Pacific Journal of Management, Journal of Professional Services Marketing, Journal of International Marketing, Journal of Global Marketing and others.   He is on the editorial boards of European Journal of Marketing, Journal of Marketing Education and International Journal of Service Industry Management. His book: Services Marketing: An Asia-Pacific and Australian Perspective 5th ed., (with C. H. Lovelock and J. Wirtz), was published by Prentice Hall in 2010.

Paul earned a Bachelor's in Business majoring in Marketing and Economics from University of Technology Sydney, a Master's Degree in Marketing and Management from UNSW, and a Ph.D in Marketing from University of Wollongong where he was awarded University Medal.

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