MIM-32 will start the first core course in Trimester One which is MK 601: Marketing Management on May 8, 2018.

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MK 615: MARKETING RESEARCH (PART I) (FOR MIM-31)
9/4/2018
MK 615: MARKETING RESEARCH (PART I) (FOR MIM-31)
During the period of May 5-18, 2018 MIM-31 will be studying the course MK 615: Marketing Research (Part I) - the first taught course in the 4th trimester, and also the first course after coming back from their overseas business visitation in the U.S.A.  While the course will have a strong theoretical contents, it will be grounded in the practicalities of the marketing research industry.  The emphasis will be on research for marketing managers and as such will pay attention to the role of research in marketing management decision-making.
 
This course will help students understand appropriate applications of research, and give insight into the performance of tasks and techniques associated with marketing research.  It will also consider some of the issues impacting upon the manner in which marketing research is conducted in Thailand and overseas, such as ethics, international research and opportunities offered by technologies including the Internet and web blogs.   
 
MK 615 is divided into two parts.  Part I of the course will be taught by Professor Dr. Malcolm C. Smith who is Head of the Department of Marketing at the University of Manitoba’s I.H. Asper School of Business, Canada.  He teaches courses in Introductory Marketing, Consumer Behaviour, and Marketing Research at the graduate level as well as a “capstone” Marketing Management case-based course to undergraduate Marketing students. 
 
The focus of his research is marketing to older adults, and in particular, age-related differences in memory for advertising.  His research has been presented at numerous national and international conferences, and published in various texts and such journals as the Journal of Marketing, Journal of Gerontology: Psychological Sciences, Journal of Business Research, Psychology and Marketing, the Annals of Tourism and the Journal of Tourism Research.
 
From 1999–2004, Dr. Smith was Associate Dean (Research and Graduate Programs) in the Asper School.  He has been a visiting professor at the L'viv Institute of Management (Ukraine), in Taipei for Baruch College (City University of New York), the University of Oregon, and Thammasat University in Bangkok, Thailand.  Dr. Smith was also the Director of the Asper School’s International Student Exchange Program from 2004–2007. From 2001–2006, he was a Principal Member of the Centre for Knowledge Transfer and he is also an Investigator on the Translating Research in Elder Care (TREC) project.
Dr. Smith received his B.Sc. (Hons.) and MBA from Queen's University and his Ph.D. from the University of Oregon, U.S.A.
During the period of May 5-18, 2018 MIM-31 will be studying the course MK 615: Marketing Research (Part I) - the first taught course in the 4th trimester, and also the first course after coming back from their overseas business visitation in the U.S.A.  While the course will have a strong theoretical contents, it will be grounded in the practicalities of the marketing research industry.  The emphasis will be on research for marketing managers and as such will pay attention to the role of research in marketing management decision-making. 
 
This course will help students understand appropriate applications of research, and give insight into the performance of tasks and techniques associated with marketing research.  It will also consider some of the issues impacting upon the manner in which marketing research is conducted in Thailand and overseas, such as ethics, international research and opportunities offered by technologies including the Internet and web blogs.
    
MK 615 is divided into two parts.  Part I of the course will be taught by Professor Dr. Malcolm C. Smith who is Head of the Department of Marketing at the University of Manitoba’s I.H. Asper School of Business, Canada.  He teaches courses in Introductory Marketing, Consumer Behaviour, and Marketing Research at the graduate level as well as a “capstone” Marketing Management case-based course to undergraduate Marketing students.
  
The focus of his research is marketing to older adults, and in particular, age-related differences in memory for advertising.  His research has been presented at numerous national and international conferences, and published in various texts and such journals as the Journal of Marketing, Journal of Gerontology: Psychological Sciences, Journal of Business Research, Psychology and Marketing, the Annals of Tourism and the Journal of Tourism Research. 
 
From 1999–2004, Dr. Smith was Associate Dean (Research and Graduate Programs) in the Asper School.  He has been a visiting professor at the L'viv Institute of Management (Ukraine), in Taipei for Baruch College (City University of New York), the University of Oregon, and Thammasat University in Bangkok, Thailand.  Dr. Smith was also the Director of the Asper School’s International Student Exchange Program from 2004–2007. From 2001–2006, he was a Principal Member of the Centre for Knowledge Transfer and he is also an Investigator on the Translating Research in Elder Care (TREC) project.

Dr. Smith received his B.Sc. (Hons.) and MBA from Queen's University and his Ph.D. from the University of Oregon, U.S.A.

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An Interview with CNN by Krating Poonpol (MIM-14)
One of the most notable and successful MIM alumni who has jostled promising startups in Thailand should be no other man than Krating (Ruangroj) Poonpol.
This course is divided into two parts.  The first part will be taught during May 8-20, 2018 by Professor Dr. Paul G. Patterson who is a Professor of Marketing at the Australian School of Business, University of New South Wales, Australia.
MK 615 is divided into two parts.  Part I of the course will be taught by Professor Dr. Malcolm C. Smith who is Head of the Department of Marketing at the University of Manitoba’s I.H. Asper School of Business, Canada.