MIM-31’s Overseas Corporate Visitation to Silicon Valley and Monterey, U.S.A. during April 22 - 30, 2018.

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MK 623: PRICING STRATEGIES (FOR MIM-30)
21/2/2018
MK 623: PRICING STRATEGIES (FOR MIM-30)
This course provides a systematic presentation of factors to be considered when setting prices, and shows how pricing alternatives are developed.   Analytical methods are developed and new approaches are explored for solving pricing decisions.  The course also covers pricing tactics and some new economy pricing models.  This course will be taught during March 12-23, 2017 by Professor Dr Frédéric Jallat, currently a Professor of Marketing and Scientific Director of the graduate program in Pharmaceutical & Bio-Tech Management at ESCP Europe, Paris campus in France.
The course provides a systematic presentation of factors to be considered when setting prices, and shows how pricing alternatives are developed.   Analytical methods are developed and new approaches are explored for solving pricing decisions.  The course also covers pricing tactics and some new economy pricing models.  This course will be taught by Professor Dr Frédéric Jallat, currently a Professor of Marketing and Scientific Director of the graduate program in Pharmaceutical & Bio-Tech Management at ESCP Europe, Paris campus in France.Professor Jallat earned a Master’s degree from the University of Paris Panthéon-Sorbonne, and a Doctorate in Management Science and Business Administration from University Aix-Marseille III and ESSEC, France. He has been a visiting faculty and a visiting professor at over twenty universities and research institutions around the world, including New York University, Stanford University, the University of Texas at Austin, Thammasat University, Bocconi University and the Foreign Trade Academy of Russia.Professor Jallat created and developed the graduate program in International Business and Projects Management at ESCP Europe and the graduate program in Marketing at the Graduate School of Business (ESA) in Beirut, Lebanon.Professor Jallat is the recipient of a number of research scholarships and distinctions, most notably: Research Fellow of the Center for International Business and Economic Growth, French Government Scholarship, and Member of the Board of Country Directors, International Management Development Association.  Today Professor Jallat serves as an editorial board member for the Journal of Relationship Marketing, the Journal of Euro-Marketing and the Journal of Transnational Management Development, USA.  He is an author/co-author of fifteen books and book chapters and of over thirty ranked academic articles in a variety of journals around the world.  Professor Jallat is a member of the scientific committee for the MBA program at ESCP Europe and a Professor in the doctoral program in Strategy at the University of Paris-Nanterre, France.His research, teaching and consulting activities mainly focus on four topics: Services Marketing and Management, Customer Relationship Management, Strategic Analysis and Competitive Evaluation, Doing Business in Europe
The course provides a systematic presentation of factors to be considered when setting prices, and shows how pricing alternatives are developed.   Analytical methods are developed and new approaches are explored for solving pricing decisions.  The course also covers pricing tactics and some new economy pricing models.  This course will be taught by Professor Dr Frédéric Jallat, currently a Professor of Marketing and Scientific Director of the graduate program in Pharmaceutical & Bio-Tech Management at ESCP Europe, Paris campus in France. Professor Jallat earned a Master’s degree from the University of Paris Panthéon-Sorbonne, and a Doctorate in Management Science and Business Administration from University Aix-Marseille III and ESSEC, France. He has been a visiting faculty and a visiting professor at over twenty universities and research institutions around the world, including New York University, Stanford University, the University of Texas at Austin, Thammasat University, Bocconi University and the Foreign Trade Academy of Russia.
 
Professor Jallat created and developed the graduate program in International Business and Projects Management at ESCP Europe and the graduate program in Marketing at the Graduate School of Business (ESA) in Beirut, Lebanon.  He is the recipient of a number of research scholarships and distinctions, most notably: Research Fellow of the Center for International Business and Economic Growth, French Government Scholarship, and Member of the Board of Country Directors, International Management Development Association.  
 
Today Professor Jallat serves as an editorial board member for the Journal of Relationship Marketing, the Journal of Euro-Marketing and the Journal of Transnational Management Development, USA.  He is an author/co-author of fifteen books and book chapters and of over thirty ranked academic articles in a variety of journals around the world.  Professor Jallat is a member of the scientific committee for the MBA program at ESCP Europe and a Professor in the doctoral program in Strategy at the University of Paris-Nanterre, France.
 
His research, teaching and consulting activities mainly focus on four topics: Services Marketing and Management, Customer Relationship Management, Strategic Analysis and Competitive Evaluation, Doing Business in Europe.
This course provides a systematic presentation of factors to be considered when setting prices, and shows how pricing alternatives are developed. Analytical methods are developed and new approaches are explored for solving pricing decisions.  The course also covers pricing tactics and some new economy pricing models.  This course will be taught during February 26 - March 9, 2018 by Professor Dr Frédéric Jallat, currently a Professor of Marketing and Scientific Director of the graduate program in Pharmaceutical & Bio-Tech Management at ESCP Europe, Paris campus in France.
 
The course provides a systematic presentation of factors to be considered when setting prices, and shows how pricing alternatives are developed.   Analytical methods are developed and new approaches are explored for solving pricing decisions.  The course also covers pricing tactics and some new economy pricing models.  This course will be taught by Professor Dr Frédéric Jallat, currently a Professor of Marketing and Scientific Director of the graduate program in Pharmaceutical & Bio-Tech Management at ESCP Europe, Paris campus in France.
 
Professor Jallat earned a Master’s degree from the University of Paris Panthéon-Sorbonne, and a Doctorate in Management Science and Business Administration from University Aix-Marseille III and ESSEC, France. He has been a visiting faculty and a visiting professor at over twenty universities and research institutions around the world, including New York University, Stanford University, the University of Texas at Austin, Thammasat University, Bocconi University and the Foreign Trade Academy of Russia.
 
Professor Jallat created and developed the graduate program in International Business and Projects Management at ESCP Europe and the graduate program in Marketing at the Graduate School of Business (ESA) in Beirut, Lebanon.
 
Professor Jallat is the recipient of a number of research scholarships and distinctions, most notably: Research Fellow of the Center for International Business and Economic Growth, French Government Scholarship, and Member of the Board of Country Directors, International Management Development Association.  
 
Today Professor Jallat serves as an editorial board member for the Journal of Relationship Marketing, the Journal of Euro-Marketing and the Journal of Transnational Management Development, USA.  He is an author/co-author of fifteen books and book chapters and of over thirty ranked academic articles in a variety of journals around the world.  Professor Jallat is a member of the scientific committee for the MBA program at ESCP Europe and a Professor in the doctoral program in Strategy at the University of Paris-Nanterre, France.
 
His research, teaching and consulting activities mainly focus on four topics: Services Marketing and Management, Customer Relationship Management, Strategic Analysis and Competitive Evaluation, Doing Business in Europe

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