MIM-31’s Overseas Corporate Visitation to Silicon Valley and Monterey, U.S.A. during April 22 - 30, 2018.

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MK 726: Competitive Strategies in Marketing (For MIM-30)
2/2/2018
MK 726: Competitive Strategies in Marketing (For MIM-30)
During February 5-16, 2017, MIM-30 will have the chance to study the course MK 726: Competitive Strategies in Marketing.  This course is an analytical approach to marketing strategy formation.  From customers to competitors, people to processes - all aspects of a firm's strategy are claimed to rest critically on its marketing approach.  This capstone course will take an integrated approach to marketing encompassing mindsets, functions, processes and learning systems that are necessary to achieve marketing excellence in the 21st century.  In addition, the customer centricity; brand leadership; brand leverage strategies; market expansion strategies; and marketing & social responsibility are important considerations covered in this course. 
 
This course will be taught by a renowned world-class professor Dr Kunal Basu who is Associate Professor of Marketing at Said Business School, and a fellow of Green Templeton College at the University of Oxford, U.K.Previously, he was a professor at McGill University in Canada. A PhD from the University of Florida, Dr Basu has published extensively in top research journals on topics ranging from Global Branding, Customer Centricity, Marketing Communications to Corporate Social Responsibility.  He is the winner of the Academy of Marketing Science best research article award for his work on Brand Loyalty.  He has held several prestigious international fellowships including one at the Coca Cola Centre for Marketing Studies in Atlanta.   
 
Dr Basu has consulted with major companies worldwide, including: BMW, Pepsico, HSBC, Fujitsu, LG, Petronas, Lufthansa and others, and advised the governments of India and China.  He has been involved in senior executive education for more than 25 years, directing and teaching open enrollment as well as custom designed programs in over 20 countries.  He has designed and directed Oxford's flagship Advanced Management Program.  
 
Dr Basu had been teaching at MIM in its early years from MIM-15 to MIM-17 in the course Consumer Behaviour: one of his interest areas in marketing. Dr Basu is the author of 5 novels and a book of short stories - The Japanese Wife: the lead story of which has been made into an award winning film in 2010.
During February 5-16, 2018, MIM-30 will have the chance to study the course MK 726: Competitive Strategies in Marketing.  This course is an analytical approach to marketing strategy formation.  From customers to competitors, people to processes - all aspects of a firm's strategy are claimed to rest critically on its marketing approach.  This capstone course will take an integrated approach to marketing encompassing mindsets, functions, processes and learning systems that are necessary to achieve marketing excellence in the 21st century.  In addition, the customer centricity; brand leadership; brand leverage strategies; market expansion strategies; and marketing & social responsibility are important considerations covered in this course.  
 
This course will be taught by a renowned world-class professor Dr Kunal Basu who is Associate Professor of Marketing at Said Business School, and a fellow of Green Templeton College at the University of Oxford, U.K. Previously, he was a professor at McGill University in Canada. A PhD from the University of Florida, Dr Basu has published extensively in top research journals on topics ranging from Global Branding, Customer Centricity, Marketing Communications to Corporate Social Responsibility.  He is the winner of the Academy of Marketing Science best research article award for his work on Brand Loyalty.  He has held several prestigious international fellowships including one at the Coca Cola Centre for Marketing Studies in Atlanta.    
 
Dr Basu has consulted with major companies worldwide, including: BMW, Pepsico, HSBC, Fujitsu, LG, Petronas, Lufthansa and others, and advised the governments of India and China.  He has been involved in senior executive education for more than 25 years, directing and teaching open enrollment as well as custom designed programs in over 20 countries.  He has designed and directed Oxford's flagship Advanced Management Program.   
 
Dr Basu had been teaching at MIM in its early years from MIM-15 to MIM-17 in the course Consumer Behaviour: one of his interest areas in marketing. Dr Basu is the author of 5 novels and a book of short stories - The Japanese Wife: the lead story of which has been made into an award winning film in 2010.

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