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MK 613: STRATEGIC BRAND MANAGEMENT (FOR MIM-31)
31/10/2017
MK 613: STRATEGIC BRAND MANAGEMENT (FOR MIM-31)
During October 31 - November 11, 2017 MIM-31 will be studying the course MK 613: Strategic Brand Management.  This course will focus on brands and brand portfolios as valuable assets at competing firms; customer-based brand equity; brand image and brand personality; brand elements; consumption experiences; and brand marketing programs.  The decisions and processes to build and maintain brand equity will also be emphasized.  This course will be taught by Dr. Wiboon Arunthanes who is Regional and Business Development Director of Moet Hennessy Asia Pacific Pte, Ltd, based in Singapore.  We would like to share with you his impressive profile as follows:   
 
Dr. Wiboon earned his bachelor degree in Electrical Engineering from Chulalongkorn University, MBA degree (majoring in Marketing) from Thammasat Business School and doctoral degree in Business Administration (majoring in Marketing) from University of Maryland, College Park, U.S.A.  After his doctoral degree graduation Dr Wiboon had been teaching at the University of Maryland for several years.  He has long and broad experiences in teaching classes related to Marketing Management, Product Management, and conducting marketing simulations in large numbers of universities both in Thailand and abroad.  Before moving to Singapore, Dr. Wiboon was posted in Taiwan, with the same company.   
 
Dr. Wiboon has been with the MIM program since MIM-5 and is a key person helping MIM in its Europe corporate visitations to Moet & Chandon in France - the biggest and most sophisticated champagne house in the world.
During October 31 - November 11, 2017 MIM-31 will be studying the course MK 613: Strategic Brand Management.  This course will focus on brands and brand portfolios as valuable assets at competing firms; customer-based brand equity; brand image and brand personality; brand elements; consumption experiences; and brand marketing programs.  The decisions and processes to build and maintain brand equity will also be emphasized.  This course will be taught by Dr. Wiboon Arunthanes who is Regional and Business Development Director of Moet Hennessy Asia Pacific Pte, Ltd, based in Singapore.  We would like to share with you his impressive profile as follows:    
 
Dr. Wiboon earned his bachelor degree in Electrical Engineering from Chulalongkorn University, MBA degree (majoring in Marketing) from Thammasat Business School and doctoral degree in Business Administration (majoring in Marketing) from University of Maryland, College Park, U.S.A.  After his doctoral degree graduation Dr Wiboon had been teaching at the University of Maryland for several years.  He has long and broad experiences in teaching classes related to Marketing Management, Product Management, and conducting marketing simulations in large numbers of universities both in Thailand and abroad.  Before moving to Singapore, Dr. Wiboon was posted in Taiwan, with the same company.    
 
Dr. Wiboon has been with the MIM program since MIM-5 and is a key person helping MIM in its Europe corporate visitations to Moet & Chandon in France - the biggest and most sophisticated champagne house in the world.

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  • Seating Arrangements for TBS Exam on January 21, 2018 
    Thammasat Business School International Graduate Program Admission Test (TBS Exam) will be held for all MIM candidates on Sunday, January 21, 2018 during 09:00-10:30 hrs
  • "Digital Disruptions in Marketing"
    As we all know, Marketing has always been developed but it has grown much faster in this digital era.  During the session, I was amazed to learnthat marketing disruption has an effect on all parties not only media agencies or...
  • #MIM-30 Forwarding The Royal Footsteps


    Today, if someone asks me why do I love King Bhumibol, I would simply reply how can I not love someone with the kindest heart and compassion
  • “MIM-29 Pay It Forward” Graduation Charity Campaign
    One of the traditions at the MIM Program is giving back. "MIM-29 Pay It Forward" is a graduation charity campaign by MIM students batch 29; by turning flowers and gifts for the newly graduates to donation money for ...

An Interview with CNN by Krating Poonpol (MIM-14)
One of the most notable and successful MIM alumni who has jostled promising startups in Thailand should be no other man than Krating (Ruangroj) Poonpol.
During January 29 - February 19, 2018 MIM-31 will be studying the course MK 626: Supply Chain Management. This course involves understanding the systematic design, operation, control and improvement of key business processes.  
Therefore, the MIM Program would like to break this news to interested candidates who have already possessed relevant Math score and English score and would like to apply for the MIM Program, that they can submit the MIM application and pay application fee from now until January 31, 2018.