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MK 611: CONSUMER BEHAVIOR (FOR MIM-31)
31/1/2017
MK 611: CONSUMER BEHAVIOR (FOR MIM-31)
After the completion of the core course Managerial Economics, the next course for MIM-31 is MK 611: Consumer Behavior which will be held during July 31 - August 30, 2017.  This course will provide insight into consumer psychology and the means by which consumer behavior can be shaped or altered.  The course will develop a framework of basic consumer behavior concepts and introduce students to the elements of consumer psychology and the use of the psychological concepts in the marketplace.  It will also exercise students' abilities to develop a comprehensive consumer research plan, and acquaint students with the available sources of information on consumer behavior.   
This course will be taught by Professor Dr. Durairaj Maheswaran who is currently a Professor of Marketing at Leonard N. Stern School of Business, New York University, U.S.A.  He is a Paganelli Bull Professor of Marketing at New York University Stern School of Business.  He also holds Stern Research Professorship in Marketing. Professor Maheswaran teaches courses in marketing management, advertising management, international marketing, consumer behavior, and business and global environment.
Professor Maheswaran has been with NYU Stern for more than 30 years.  His primary research areas of interest include cross-cultural consumer behavior; international marketing; and attitude change. He has published numerous articles in publications including Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing Research. He had been the NEC Faculty Research Fellow during 1997-2001.  His research interests are mainly on: Globalization; Nation Equity; Branding; and Culture.  In addition to his research, Professor Maheswaran has been recognized for his excellence in teaching and received the Citibank Excellence in Teaching Award in 1993.
Before joining NYU Stern, Professor Maheswaran held several managerial positions in marketing.  He has also taught and given seminars in several universities around the world.  Professor Maheswaran received his Doctor of Philosophy in Marketing from Northwestern University.
After the completion of the core course Managerial Economics, the next course for MIM-31 is MK 611: Consumer Behavior which will be held during July 31 - August 30, 2017.  This course will provide insight into consumer psychology and the means by which consumer behavior can be shaped or altered.  The course will develop a framework of basic consumer behavior concepts and introduce students to the elements of consumer psychology and the use of the psychological concepts in the marketplace.  It will also exercise students' abilities to develop a comprehensive consumer research plan, and acquaint students with the available sources of information on consumer behavior.   

This course will be taught by Professor Dr. Durairaj Maheswaran who is currently a Professor of Marketing at Leonard N. Stern School of Business, New York University, U.S.A.  He is a Paganelli Bull Professor of Marketing at New York University Stern School of Business.  He also holds Stern Research Professorship in Marketing. Professor Maheswaran teaches courses in marketing management, advertising management, international marketing, consumer behavior, and business and global environment.

Professor Maheswaran has been with NYU Stern for more than 30 years.  His primary research areas of interest include cross-cultural consumer behavior; international marketing; and attitude change. He has published numerous articles in publications including Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing Research. He had been the NEC Faculty Research Fellow during 1997-2001.  His research interests are mainly on: Globalization; Nation Equity; Branding; and Culture.  In addition to his research, Professor Maheswaran has been recognized for his excellence in teaching and received the Citibank Excellence in Teaching Award in 1993.

Before joining NYU Stern, Professor Maheswaran held several managerial positions in marketing.  He has also taught and given seminars in several universities around the world.  Professor Maheswaran received his Doctor of Philosophy in Marketing from Northwestern University.

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