MIM-32 will start the first core course in Trimester One which is MK 601: Marketing Management on May 8, 2018.

Why MIM?

The primary difference between an MBA and an M.Sc. degree is, generalization versus specialization. Though the MBA is broad, covering all the primary functions of business, students only can take a limited number of electives in a specific area of interest. In an M.Sc., students can gain expert knowledge of one functional area of business via in-depth knowledge and hands-on experience. The M.Sc. in Marketing is designed to provide advanced and in-depth learning in Marketing areas.

A successful entrepreneur who graduated from the MIM program summed up the difference in a single sentence which drives the main point home,
   Following are the reasons why you should attend MIM:
  • The First & the Best:
    MIM is Thailand’s first Master of Science in Marketing.

  • Fit to your schedule:
    MIM is a two-year professional evening program allowing students to work and study. While this is demanding, it means you have a chance to apply your new skills & knowledge to your work in real-time as you study.

  • Learn how to DO business:
    MIM is driven by a strong entrepreneurial course focus which really helps students learn & explore how to DO business.

  • Exclusive access to World-Class Professors:
    MIM engages world-class professors from top business schools in North America, Europe, and Australia to teach all courses.

  • Exclusive access to World-Class Business Professionals:
    MIM places a premium on selecting professors who are leaders in their fields, providing students with an opportunity in practice their subject specialty.

  • Up-to-date curriculum:
    The curriculum is constantly evolving to reflect the latest developments in global marketing competitiveness.

  • Internationally renowned:
    The MIM qualification holds great credibility amongst the international business community.

  • Diverse study group:
    MIM select a diverse range of students from various backgrounds. The diversity of the class is important to enrich learning within the study groups with multiple points of view & approaches.

  • Apply your new skills in the ‘Real World’:
    In the second year, you will be developing and presenting an original strategic business plan to compete against other business schools in Thailand and abroad on a team basis. MIM teams have won four World Championships and have won high honors in more than 35 final events.

  • Thailand’s largest and most influential marketing alumni network:
    You will have access to a very active alumni network of over 3,000 MIM graduates. The MIM alumni network will welcome you into the program before you attend your first class and stay with you during your two years of study. The alumni network will facilitate several additional learning experiences and add buzz and vibrancy to various social functions. Upon graduation from MIM, you will become a member of this very special group of marketing professionals and that will stay with you for your entire business life.
Key Dates & Application DeadlineS

Application Selling & Submission
October 1, 2017 - January 31, 2018

Thammasat Business School’s International Graduate Program Admission Test
January 21, 2018

Announcement of Candidates who are Eligible for Interview
February 7, 2018

February 10 - 11, 2018

Announcement of Successful Candidates
February 15, 2018

Program Registration
February 24 - 26, 2018

Introductory Course Begins
March 2018

Class Profile

The student body is exceptionally diverse, with a wide variety of backgrounds, interests, and work experience.

Tuition & Fees

The 2-year MIM program (including the preparatory courses) costs approximately 660,790 baht (for a Thai), 741,790 baht (for a foreigner) and includes books, teaching materials, computer services, meals, orientation, simulations, and domestic field trips


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MIM application form can be filled out and submitted online here.

Review Requirements

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An Interview with CNN by Krating Poonpol (MIM-14)
One of the most notable and successful MIM alumni who has jostled promising startups in Thailand should be no other man than Krating (Ruangroj) Poonpol.
This course is divided into two parts.  The first part will be taught during May 8-20, 2018 by Professor Dr. Paul G. Patterson who is a Professor of Marketing at the Australian School of Business, University of New South Wales, Australia.
MK 615 is divided into two parts.  Part I of the course will be taught by Professor Dr. Malcolm C. Smith who is Head of the Department of Marketing at the University of Manitoba’s I.H. Asper School of Business, Canada.